24 HOURS English course
Vision : helping students with their English skill without time limit
Mission : combining English skill systems into 24 hours lesson
Concept : each floor interior designed like situational dialogues
( illustration : KIDZANIA)
Rooms outlay
1st floor for lobby, lockers, G.R.O & house keeping
2nd floor for kids, consultants room
3rd floor for teenagers, finance & Marketing room
4th floor for adult, Directors & heads rooms, mosque
5th floor for multi media & tutors OL
Rest rooms on 1st & 4th floor
Parking lot
Canteen
AC on each floor
5 rooms for one to one class session on each fl
5 rooms for classic class on each floor
Student’s age : starting from 4 years old-80 years old
Strength point : every students will get lesson plan based on their need after consultation before starting d lesson
Learning method : one to one class session
Door to door English tutor
Classic class session
Learning by phone
E Learning
Multi media learning
Location : Jkt
Students facilities : personal consultant
Tutor
Lesson plan
Daily Students evaluation in detail
24 hours English learning
Students facilities: Progress reminder
One to one class session
Door to door English tutor
Classic class session
Learning by phone
E Learning
Multi media learning
Books
Cds
Merchandise
B’day cards
Parking lot
Canteen access
library
Learning procedure : by app
1st step : TM or Marketing invite prospects to come to 24 hours English course
2nd step : Consultants will give info about students facilities, learning method, lesson plan draft, students study time expectation& payment system
3rd step: after payment, students will be given a set of lesson plan
4th step: students must do app.bf studying on classroom
Payment system : cash advance
Students fee : * 1 month registration
Each student pay Rp.3.000.000
· 1-3 months registration
@student pay Rp 7.200.000
· 1-7 months registration
@student pay Rp 12.600.000
· 1 year registration
@student pay Rp 18.000.000
Payment in detail : students get more discount if choosing longer membership
· 1 month registration Rp100*30 = 3.000.000
· 1-3 months registration Rp. 80 *90 days =7.200.000
· 1-7 months registration Rp 60*210 days=12.600.000
· 1 year registration@month Rp 50.000*360days=18.000.000
Human resources
· 1 president director
· 1 academic coordinator
· 1 operational manager
· 1 head TM
· 1 head road manager
· 1 finance manager
· 1 vice president
· 5 F.O
· 5 securities
· 6 lesson plan consultants
· 5 students reminders
· 5 Guests relation officers
· 10 OL tutors
· 10 e learning tutors
· 10 door to door tutors
· 10 class teachers
· 5 adm
· 3 finance
Human resources
· 5 reservations officers
· 5 TM
· 10 road marketers
· 3 house keepings
Job desc
President director
· Responsible from A-Z company runs
· Coordinate with vice president
· Support A-Z company runs
· More focus on academic stuff
Vice president
· Be representative of President director
· Coordinate with head div
· More focus with finance
Operational manager
· Responsible on company traffic
· Focus on HR matter
· Coordinate with Front Officers & marketing
Academic coordinator
· Coordinate with lesson plan makers
· coordinate with FO consultants
Head TM
· Set marketing plan
· Giving punish & reward on sales target
· Controlling TM div
Head road manager
· Set marketing plan
· Coordinate with marketing staffs
· Giving punish & reward on target
· Controlling Road marketers
Finance manager
· Dealing with company finance
· Making daily report
· Control money circulation
· Coordinate with FO & finance in set daily sales target
Front Officers
· 1 officer handles question calls & sms
· 2 officer handles guests
· Make daily report
Securities
· 1 handles parking
· 2 handles guests security system
House keeping
· Maintain clean environment
· House stuff circulation
· Maintain kitchen stuff
· Serve drink & meal for employees
Guest Relation Officer
· As a connector bet. student & reservation
· As a connector bet. Student & lesson plan maker
Students reminder
· Remind student about study time
· Giving welcome call
ADM
· Filing system
· Stationeries circulation
· Making daily report
· Taking care attendance list
Employees office hour
· 1st shift at 06.00-15.00 ( 12.00-12.30 : breaking time )
· 2nd shift at.12.00-21.00 ( 18.00-18.30: breaking time )
· 3rd shift at.20.00-06.00 ( breaking time:taking turn )
Employees salary expectation
@ Directors will get 3.000.000/month
@ Head division will get 2.500.000/month
@ Professional will get 2.000.000/month
@ Staffs will get 1.500.000/month
@ Operational will get 1.100.000/month
· Professional ; tutors , consultants,G.R.O,reservation
· Staffs: F.O, students reminder
· Operational: adm, securities, house keeping
Marketing Strategy
· Follow up prospects on data base
· Find prospects on network
· Find prospects via media
· Find prospects via yellow pages
· Distribute d brochures
Company’s asset
· 1 gate
· 1 glass door
· 1 long front desk
· Lockers
· 75 computers
· 30 white boards
· 130 clear holders
· 5 filing cabinets
· 5 ac
· 10 mobiles
· 2 photocopiers
Budget estimation
· Rent location
Per month Rp20.000.000
· Brochures
Per month Rp1.000.000
· Electricity
Per month Rp 1.000.000
· Phone bill
Per month Rp 1.000.000
· printing
Per month Rp 200.000
· Stationeries
Per month Rp 200.000
Total monthly expense per month Rp
Income stimulation with 30 marketers
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